Enertopia (CSE:TOP) (OTCBB:ENRT) has taken a major step forward with the marketing of its new V-Love desire gel by signing a distribution deal that will see the product go on sale in all 79 stores operated by London Drugs, one of the most popular retailers in Western Canada.
The British Columbia-based drugstore chain, which also has stores in Alberta, Saskatchewan and Manitoba, has already received the first shipment of V-Love at its main distribution facility in Richmond, BC, Enertopia said Monday. V-Love will also be available online through the London Drugs website, www.londondrugs.com.
"We are very pleased to be working with London Drugs, a respected community leader and name synonymous with consumer products,” said Enertopia’s president, Robert McAllister.
Founded in 1945, London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions, though pharmacy and health care services are the heart of its business. Its stores are prominent in both urban centers and suburban communities.
V-Love, the inaugural product in Enertopia’s health and wellness line, first went on sale in May of this year when the company debuted the product with a special launch at Loblaws City Market in North Vancouver. Sales topped 150 units from the launch on May 9 through the end of that month.
Enertopia worked with sexual health expert Maureen McGrath, who hosts the Sunday Night Sex Show on Vancouver’s CKNW radio, on the development of V-Love. The topical gel V-Love enhances sexual pleasure by lubricating and providing a feeling of natural vaginal moisture.