Blackbird PLC (AIM:BIRD) shares rose 13% to 2.44p after the company appointed former Adobe executive Bill Roberts as a strategic adviser to support the growth of its cloud-based video editing platform, elevate.io.
Roberts, who previously served as Senior Director of Product Management for Adobe Premiere Pro and After Effects, helped steer Adobe’s transition to a subscription model and oversaw the integration of Frame.io following its acquisition.
His expertise in cloud collaboration and creative software is expected to play a key role in elevate.io’s commercial expansion.
Blackbird said Roberts’ background in product innovation and scaling creative technology businesses, along with his advisory work with high-growth startups and accelerator programmes such as TechStars, would strengthen its strategic direction.
Executive chair Ian McDonough described Roberts as “one of the most respected figures in the mediatech sector,” adding that his insight into collaborative workflows and digital media will be “invaluable as elevate.io develops and scales commercially.”