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The Markets
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The Markets
by Proactive
Proactive UK has moved.
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Hardware & electrical equipment

Sony shares climb 5.5% as chips and content outshine gaming stumbles

Strength in content and smartphone sensors, softness in games.

It was a mixed, but overall positive performance from Sony Group Corp (NYSE:SONY) whose shares rose 5.5% on Tuesday after management lifted its operating profit outlook for the year to March by 8% to ¥1.43 trillion.

That's S$9.5 billion for those slow to make the currency translation.

The upgrade reflects a smaller-than-feared tariff hit and firmer trading in entertainment and semiconductors, suggesting investors are prioritising growth engines beyond consoles.

July–September operating profit increased 10% to ¥429 billion, driven by higher image-sensor sales and a strong slate at the music and pictures units, helped by Demon Slayer: Kimetsu no Yaiba – Infinity Castle.

By contrast, the games division posted lower profit after impairment charges tied to Destiny 2, though PlayStation 5 shipments edged up to 3.9 million units.

Management cut its tariff impact estimate to ¥50 billion from ¥70 billion and authorised a ¥100 billion buyback, underscoring balance-sheet flexibility.

The mix points to a business increasingly levered to recurring content and premium sensors, with gaming recovering as the software pipeline normalises.

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