Shares in 4imprint Group Plc (AQSE:FOUR) leapt over 16% to a seven-month high after the promotional products maker lifted its full-year profit guidance above the top end of analyst forecasts.
The FTSE 250-listed group said it expects to report a smaller profit decline than it had previously feared, with profit before tax guided to at least $142 million for the full year, on revenue that is forecast to reach at least $1.32 billion for the year.
For the 10 months to October 2025, revenue was 2% lower than the prior-year period, with order intake down 3%.
Average order values were unchanged year-on-year, while the volume of orders from existing customers was flat. New customer order count was 13% lower year to date.
The group said gross margins remained strong at just under 33%, supported by delayed cost increases from tariffs and a flexible marketing mix. A double-digit operating margin has been sustained over the period.
Earlier in the year, 4imprint had warned that economic uncertainty and potential tariffs could weigh on demand.
4imprint reported a cash balance of $124 million at the end of October. The board has approved approximately $10 million in capital expenditure to relocate its leased downtown US office, in Oshkosh, Wisconsin, to the company’s expanded distribution centre, with completion expected by mid-2026.
The company said it remains confident in its ability to deliver strong financial results and position itself for future growth as market conditions improve.
The shares, which had sunk to three-year lows in the spring after a March profit warning, jumped 547p on Tuesday morning to 3,952p.
Analysts at Panmure Liberum said it was a resilient operational and financial performance, despite tough macro conditions.
"The story of strong customer retention and weak customer wins has persisted, with flat existing customer order count YTD and new customer order count down 13%."
They expect consensus forecasts for EPS to rise 5-10% to reflect the delayed tariff impact, which is still expected to materialise in the second half.
"More interesting is what we do for next year. Management has approved c.$10m of capex for the relocation of office space, which demonstrates confidence in future cash generation. On the macro, the risk of a US recession is still elevated, and small company sentiment appears to be wavering. Meanwhile, industry data from ASI suggests a 5% increase in Q3, but the PPAI indicated just 0.7% growth in July and August."
** Update: Adds share price, broker comment **