Breville Group (ASX:BRG) jumped to a five-week high after the premium appliance maker soothed nerves on trading and its manufacturing overhaul.
Shares climbed 6.6 per cent to $31.37 in early trade as the company told its AGM that sales momentum is intact and higher-end consumers are still spending. “Our new products and new markets are performing well, and, year-to-date, positive trends continue,” it said.
E&P’s Olivier Coulon said the update reinforces his constructive view, while noting the real test is still ahead: November and December typically deliver about two-thirds of second-quarter sales, and Q2 contributes roughly 40 per cent of annual revenue.
Breville remains on track to move 80 per cent of its US product range out of China by the end of the first half to sidestep possible tariffs, after which it plans to focus on cost reductions at the new facilities.
Coulon added that Breville’s affluent customer base is proving more resilient than shoppers at mass-market rivals such as Newell and Hamilton Beach. Citi’s Sam Teeger flagged the launch of the high-end Eye Q toaster, priced at $469–$629 in Australia.
Even after today’s bounce, the stock is about 15 per cent below its August full-year result. The company expects to provide FY26 earnings guidance in February.