Phunware Inc (NASDAQ:PHUN) has announced the publication of a new white paper outlining strategies for the hospitality industry to increase ancillary revenue and enhance guest experiences through digital engagement.
According to the mobile technology firm, the report identified that 35% of guest spending occurs after check-in, representing a potential $2 million annual revenue opportunity for a 200-room property operating at 60% occupancy.
The white paper proposed replacing static brochures with interactive digital maps featuring real-time concierge capabilities to engage guests and encourage spending.
It details five main levers for transformation: capturing guest attention on-site, unlocking post-check-in revenue, deploying precision engagement, increasing operational efficiency, and positioning properties for market leadership.
"Hospitality has entered a new era where technology isn’t just an enhancement - it’s the foundation for unlocking the full value of a property while creating extraordinary guest experiences," Phunware interim CEO Jeremy Krol said in a statement.
"Our research shows that by meeting guests in the moments that matter, properties can dramatically increase engagement, satisfaction, and revenue - while gaining a sustainable competitive edge."
The white paper can be found here.