UBS analysts called Netflix Inc (NASDAQ:NFLX, ETR:NFC) a “secular winner,” as the streaming service is benefitting from a “strong” content line up that is supported by rising audience engagement.
They believe the company’s membership growth, pricing, and increased advertising revenue will sustain its double-digit revenue growth.
In a note to clients on Thursday, the analysts boosted their 12-month target price on Netflix stock by 23% to $1,495 per share, believing the company’s content will drive performance into 2026.
The analysts at UBS cited their Netflix viewership tracker, which showed consumption across Netflix's Global Top 10 list improving 20% year over year in the third quarter 2025, and 10% from the previous quarter.
Consumption of its International titles led the gains, increasing 30% year over year and 22% better than Q2, they noted.
The firm expects additional momentum for Netflix's average revenue per member growth to come from subscription price increases along with better advertising monetization.
They rate the stock as a ‘Buy’.
Netflix shares slipped 1.5% to $1185.64 in midday trading on Thursday.