Salesforce Inc (NYSE:CRM, ETR:FOO) shares jumped 8% at Thursday’s open after the cloud computing giant set an ambitious revenue target of more than $60 billion for fiscal year 2030, signaling a return to double-digit organic growth over the next five years.
At its Dreamforce conference in San Francisco, Salesforce outlined a plan to achieve a compound annual growth rate of more than 10% from fiscal 2026 to 2030, excluding revenue from recent acquisition Informatica.
The company also aims to hit the so-called “Rule of 50,” targeting roughly 40% non-GAAP operating margins, putting it in line with other large-cap peers.
Salesforce’s executives said revenue is expected to start accelerating within the next 12 to 18 months, driven by organic innovation, multi-cloud adoption, and pricing and packaging strategies. The company highlighted strength in small- and mid-sized business markets, where it anticipates 20% growth this year, outperforming competitors like HubSpot.
A major focus is Salesforce’s Agentforce platform, designed to integrate AI into enterprise workflows. The company reported $1.2 billion in data and AI annual recurring revenue in the second quarter, with $440 million coming from Agentic AI SKUs, up from $100 million the prior quarter.
Salesforce also introduced new flexible pricing through its Agentic Enterprise License Agreement, offering unlimited access to Agentforce, Data Cloud, and MuleSoft, aimed at accelerating adoption in large enterprise accounts.
Analysts viewed the updates positively but noted some early-stage challenges. Jefferies said Dreamforce left them “encouraged by the commitment to 10% organic revenue growth” and noted that while SMB adoption is strong, product announcements were modest and friction is growing in the partner ecosystem due to heavy focus on Agentforce.
Wedbush highlighted the company’s strategy to capitalize on AI-driven productivity gains, with more than 12,000 enterprises building agents on the platform so far this year. “With AI adoption still in the early stages, Salesforce is betting that its agentic strategy and flexible pricing models will unlock a larger enterprise opportunity and accelerate long-term growth,” Wedbush analysts said.
Bank of America noted that net new annual order value bookings are improving, signaling a potential reacceleration of top-line growth.
Salesforce is additionally refreshing its Marketing and Commerce Clouds and positioning Slack as the front door to its platform, allowing users to interact with AI agents without switching applications. The company also launched Agentforce 360, a platform to connect humans, data, and AI agents, along with new tools for conversational agent development and hybrid reasoning.