Amazon.com Inc (NASDAQ:AMZN) announced on Wednesday the launch of Amazon Grocery, a new private label brand featuring more than 1,000 food items rated 4 stars or higher.
The eCommerce giant said the food selection includes everything from milk and olive oil to fresh produce, meat and seafood, with most products priced under $5.
"During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don't compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further," Whole Foods Market CEO Jason Buechel said in a statement.
The company noted that the new private label brand unites Amazon Fresh and Happy Belly brands into one grocery essentials collection, available through both Amazon.com and Amazon Fresh stores.
Amazon said its customers purchased 15% more private-brand products in 2024 compared to the previous year across Amazon.com, Whole Foods Market, and Amazon Fresh.
The new Amazon Grocery products will also use less plastic in their packaging. For example, Amazon Grocery apples now use 50% less plastic than previous product packaging, according to the company.