Pri0r1ty Intelligence Group PLC has named Rory Maxwell as its next chief executive officer, in the wake of the firm's acquisition of Halfspace in July.
Maxwell was the founder and CEO of Halfspace, a London-based sports data and marketing business, and he will now take the reins at group level, succeeding James Sheehan.
"The company, enlarged by the acquisition of Halfspace this year, is implementing new product and revenue operations that naturally suit Rory Maxwell and his considerable commercial experience," Pri0r1ty chair Marcus Yeoman said.
"I would like to thank James Sheehan for his valuable contribution to the business, in particular for his key role in delivering the company's listing on the London Stock Exchange AIM Market at the end of last year, which created a platform to launch our AI products to a wider customer base and execute what we believe will turn out to be a successful acquisition of Halfspace."
Maxwell, meanwhile, commented: "I am extremely excited to lead this very talented team across the enlarged Pri0r1ty and Halfspace business as we implement a product roadmap supported by dedicated sales and client-focused functions that will bring best-in-class AI and data management solutions to existing and future clients."
In London, Pri0r1ty shares were down 8.5% changing hands at 2.7p.