Ebiquity PLC (AIM:EBQ) shares fell 22% in Tuesday's early deals after the media analysis firm said the 'uncertain macroeconomic environment in North America has proved more persistent than previously anticipated'.
The company added that the negative impacts on client spending and decision-making are continuing.
Global operations, excluding North America, meanwhile, account for around 85% of group revenue. And, the firm said revenues for the full year are expected to be around £75 million, broadly in line with 2024, and, adjusted operating profit is forecast at about £5.5 million.
“While US market conditions have proved challenging for longer than previously anticipated, our global operations excluding North America continue to deliver strong operating profit growth," chief executive Ruben Schreurs said.
At the end of June, the firm's cash balances stood at £8.9 million, with £11 million of undrawn facilities.
In London, Ebiquty shares were down 22% changing hands at 14.38p, valuing the business at around £20 million.
--Corrected: an earlier version incorrectly stated the % of revenue from North America--