Burberry Group PLC (LSE:BRBY) continues to execute on its strategy, that's according to Citibank analysts who met the CFO recently.
Citi, following an IR meeting at the British designer's flagship Regent Street store, upgraded Burberry to 'buy'.
The meeting included a preview of Burberry's Autumn/Winter 2025 collection, and evidently reinforced confidence in the luxury brand’s focus on brand visibility and boosting desirability.
Citi analysts highlighted progress in new customer recruitment, higher conversion rates expected from fresh product launches, a broader pricing architecture and sustained marketing activity.
They also note resilience in the US market, signs of slight improvement in Mainland China and confidence around the wholesale order book for the second half of fiscal 2026.
"Nothing seems to get in the way of execution, hence we leave our FY26E-28E estimates unchanged," the American bank's analysts said in the note.
Management also indicated a favourable view of consensus forecasts, they also highlighted.