Adobe Inc (NASDAQ:ADBE) announced the general availability of several new artificial intelligence (AI) agents this week, ahead of its quarterly earnings report due Thursday evening.
Analysts expect adjusted earnings of $5.18 per share on revenue of $5.91 billion, compared with $4.65 per share and $5.41 billion in the same period last year.
The company’s AI rollout expands on tools previewed at Adobe Summit in March and follows the June release of its Data Insights Agent and Product Support Agent.
The latest launch includes Audience Agent for customer segmentation, Journey Agent for campaign optimization, Experimentation Agent for testing, Site Optimization Agent, and additional workflow automation tools.
Adobe also introduced Agent Composer, a forthcoming feature that will allow users to create and personalize their own agents.
These tools are integrated into Adobe Experience Cloud applications such as Adobe Experience Manager and Adobe Journey Optimizer, and are powered by the Adobe Experience Platform’s Agent Orchestrator.
According to Adobe, more than 70% of Experience Platform customers already use its AI Assistant interface to work with agents.
Companies including The Hershey Company, Lenovo, and Wegmans are among early adopters.
Adobe has emphasized that its AI features are designed to help organizations automate tasks like content creation, campaign management, audience building, and customer support, while its generative credits system allows customers to access AI capabilities without upfront costs.
The company’s shares have declined nearly 40% over the past year, as investors weigh the impact of increased competition from Microsoft, Alphabet, and others in the AI space.
Investors will be closely watching the company’s quarterly report for signs of how Adobe’s AI initiatives may contribute to revenue growth and long-term demand.