Bango PLC (AIM:BGO, OTCQX:BGOPF) told investors it has landed a new partnership with US-based telco DISH TV and its streaming brand Sling TV, which will use the firm’s Digital Vending Machine (DVM) to power its new subscription bundles.
The rollout begins with a football streaming service, allowing customers to add it to their monthly DISH bill.
The DVM allows telcos and service providers to rapidly launch and scale bundled offers without the need for in-house integrations, Bango highlighted.
“The Digital Vending Machine from Bango gives DISH the speed and flexibility to deliver in-demand content services to our customers,” said Liz Riemersma, DISH VP for strategy and business development.
“Rapidly launching new offers and bundles is key to enhancing our customers' experience, and Bango makes that seamless."
Bango chief executive Paul Larbey, meanwhile, added: “Subscription bundling is entering a new phase - one where personalisation, variety, and flexibility are key to growth.
“It's exciting to see DISH and Sling moving quickly to meet this shift, using the Digital Vending Machine® from Bango to power their subscription bundling and lay the groundwork for broader subscription strategies.
“We look forward to expanding our work together."