Shares in Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF) rose 10% after the group was appointed as the exclusive UK distributor for ELF Nicotine Pouches, marking a significant step into one of the fastest-growing segments of the tobacco alternatives market.
The London-listed company will handle the nationwide rollout through its Chill Connect division, with the partnership expected to add to revenues in the 2026 financial year.
Chill will also distribute ELFBAR and Lost Mary vapes, both produced by Shenzhen iMiracle Technology, the Chinese firm behind ELF pouches.
The nicotine pouch market is expanding rapidly, with UK sales up 82% last year to £131 million and forecast to exceed £200 million in 2025. Analysts expect growth of nearly 40% annually through to 2030.
Chief executive Callum Sommerton said the agreement was a “major endorsement” of Chill’s retail distribution platform. The company plans in-store promotions and branded displays to build market share.
The shares, up 48% in the past month, advanced 0.17p to 1.92p.