Skip to main content
The Markets by Proactive
Go to Proactive UK

Media

YouGov maintains full-year guidance as data products business returns to growth

YouGov PLC (AIM:YOU) said on Tuesday that performance for the year to 31 July is expected to be in line with forecasts, as the data analytics group reported a return to growth in its Data Products division and continued progress on cost savings.

In a trading update, the company said it expects to report strong revenue and adjusted operating profit for the year, reflecting the first full-year contribution from the CPS acquisition, now rebranded as YouGov Shopper.

On an underlying basis, which excludes the impact of acquisitions and currency movements, revenue growth was described as modest, in line with previous guidance.

The Data Products business is expected to deliver low single-digit underlying growth, driven by steady renewal rates and several new client wins during the year.

Management said the focus remains on maintaining recent momentum and enhancing the product offering in the coming year.

The Research division posted only modest growth, with performance affected by weaker demand in the Europe, Middle East and Africa region and the government sector.

The YouGov Shopper unit, meanwhile, performed slightly ahead of expectations, supported by continued investment in new initiatives aimed at boosting future growth.

YouGov said it remains on track to deliver annualised cost savings of £20 million under a cost optimisation plan launched at the start of the year, with 70% of the target already achieved in the current financial year.

Looking ahead, the company described the year’s stable performance and the current outlook for 2026 as encouraging, though it warned that client budgets remain under pressure in a volatile market.

The group said it will continue to focus on high-quality data products and innovation to drive medium-term growth.