The US Food and Drug Administration (FDA) has approved the sale of Juul's e-cigarette device and its refill cartridges in tobacco and menthol flavors.
The Washington, DC-based private firm said on Thursday the FDA has determined its products are "appropriate for the protection of public health,” meeting the statutory requirement for introducing new tobacco products onto the US market.
Juul has faced numerous regulatory challenges, including a 2022 ban on its products, which was suspended following an appeal.
“This is good news for the millions of Americans who still smoke cigarettes,” Juul said in a statement.
“While more than two million Americans have switched completely away from combustible tobacco using Juul, we're focused on making the cigarette obsolete,” the company added, noting that it is the only company selling e-cigarettes in the US market that does not also sell cigarettes.
Looking ahead, Juul said its product design team has been working on the next generation of the company’s products.
“Today's authorization of the Juul System, including the market-leading tobacco-flavored vapor product in the US, enables us to submit applications with updates to the device and pod hardware with the goal of improving the user experience,” the company said.
“And our new Juul2 platform incorporates a suite of innovative technology for an enhanced, more consistent vapor experience for adults moving away from cigarettes and built-in access control capabilities to prevent underage use.”