Nevis Brands CEO John Kueber joined Steve Darling from Proactive to announce a pivotal distribution agreement with Z.T. Distribution, a leading consumer packaged goods distributor serving over 1,000 retail outlets across Wisconsin, Minnesota, and Illinois. The agreement grants Z.T. exclusive distribution rights for Nevis’ flagship hemp-derived THC beverage, Happy Apple™, in Wisconsin and select territories in Minnesota and Illinois.
Kueber emphasized that Z.T. Distribution’s century-long history and extensive retail network will allow Nevis Brands to significantly accelerate its market penetration in the Midwest. The partnership is expected to bring Happy Apple™ to major grocery chains, independent retailers, and convenience stores, tapping into growing consumer demand for functional and cannabis-infused beverages.
The announcement coincides with Nevis Brands’ second fiscal quarter results, which showed continued quarter-over-quarter revenue growth. Kueber attributed this to stable performance in its licensed cannabis markets and the early success of its hemp-derived THC beverage portfolio. The company posted a 75% gross profit margin—unchanged from Q1—highlighting the strength of its capital-light licensing model that allows for strong margins with minimal overhead.
Looking ahead, Kueber said Nevis is well-positioned for further growth as consumer adoption of cannabis beverages increases. The company’s flagship brands, Major™ and Happy Apple™, will be central to its national expansion strategy, with additional distribution deals currently under negotiation.
Cost control and EBITDA optimization remain top priorities for the company. With audit-related costs now behind them, Nevis expects improved profitability in the second half of the year as it enhances efficiencies across its licensing, legal, and compliance frameworks.
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