Pri0r1ty Intelligence Group PLC (LSE:PR1) has announced that its subsidiary Halfspace Limited has secured a contract with a major European sports rights holder.
The contract, which sees Halfspace provide data-led marketing services, is said to be worth approximately €100,000 over a three-month period, with the possibility of an extension.
Halfspace will use its Compass ID technology to enable GDPR-compliant data collection through the client’s websites and apps, the company noted.
"We are delighted to have won this important new contract with a major European sports rights holder,” said Rory Maxwell, who is Pri0r1ty’s COO and Halfspace’s CEO.
“Our role is to help harness their vast data to enable it to have an even stronger proposition for its commercial partners.
“We're excited to be working with this new client and running data-led marketing activities to better understand and monetise existing and future customers."