JPMorgan has reiterated its confidence in Aberdeen Group PLC (LSE:ABDN) following a detailed investor event showcasing the growth potential of its digital investing platform, interactive investor (ii).
At a recent presentation in Manchester, senior executives from both Aberdeen and ii laid out their strategy for capturing a greater share of the UK’s direct-to-consumer investment market.
Plans include expanding the platform’s appeal to both less experienced investors through products like a Managed ISA, and more advanced users via ii360, a suite of tools aimed at active traders.
Management also hinted at changes to ii’s flat-fee pricing model, designed to better reflect the platform’s evolving features and growing appeal. Brand awareness and selective acquisitions are also part of the growth strategy.
JPMorgan noted the confident tone of the event and highlighted management’s belief that ii is well positioned to disrupt the market further.
The broker upgraded Aberdeen to ‘overweight’ earlier this month and flagged upcoming half-year results as a potential catalyst for the shares.
A rebound in flows through its adviser channel, combined with accelerating growth at ii, is expected to support the group’s ongoing recovery.
The shares were flat at 189.9p.