Animoca Brands Corporation Ltd and Cross the Ages have entered into a strategic partnership to support the launch of Arise, a multiplayer action role-playing game, and advance the broader Cross the Ages transmedia ecosystem. As part of the agreement, Animoca Brands has begun acquiring additional Cross the Ages (CTA) tokens from the open market.
Developed on Unreal Engine 5, Arise is a free-to-play action-RPG set in the Cross the Ages universe. The game is expected to launch on PC in the December quarter of 2025, with versions for Mac and other platforms to follow. Designed to offer a socially driven experience, Arise includes dungeons, player-versus-player combat, trading, crafting and collaborative gameplay, with players contributing to the in-game economy.
Go-to-market strategy
Animoca Brands will apply its expertise to strengthen the go-to-market strategy for both Arise and Blast, the upgraded version of the Cross the Ages trading card game. The company will also advise on tokenomics and provide liquidity for the CTA token.
Yat Siu, co-founder and executive chairman of Animoca Brands, said: “The team at Cross the Ages has consistently shown strong commitment to high-quality Web3 game development and we believe that the market has significantly undervalued the potential of Cross the Ages.”
Cross the Ages chief executive officer Sami Chlagou added: “We’re proud to have the continued support of a Web3 gaming pioneer, and we’re convinced this partnership marks the next chapter in an incredible journey.”