JPMorgan has reaffirmed its overweight rating on Wise PLC (LSE:WISE), with a target price lifted to 1,410p, reflecting confidence in the company’s clear competitive advantages and growth prospects.
At the heart of JPMorgan’s positive view is Wise’s cost advantage, which allows it to offer lower fees than rivals while maintaining profitability.
The bank expects further improvements in Wise’s cost structure next year, helping the company win more customers and increase market share.
Wise’s platform business, which brings larger corporate clients onboard, is also gathering pace. JPM highlights that recent wins of major clients should support more efficient and sustained earnings growth as these accounts scale.
Its model is conservative, forecasting Wise capturing around 1% of the global cross-border payments market by 2030, signalling steady but meaningful expansion in a competitive space.
The shares were flat at 1,056p.