Delivra Health Brands Inc. (TSX-V:DHB) has announced a new partnership with Quality Value Coneience (QVC), a leading US televised and online shopping network specializing in live product demonstrations and direct-to-consumer sales, that aims to expand its presence in the US.
"Once again, our team has been focused on expanding distribution and access points for all types of consumers," Delivra Health CEO Gord Davey said in a statement.
"The company believes that QVC, with their incredible reach to millions of consumers, can add value to our trial and awareness programs due to its engaging hosts and storytelling approach that blends entertainment with commerce, creating a unique shopping experience that builds brand loyalty and impulse buying."
Through this agreement, QVC will feature Dream Water, Delivra Health’s sleep aid brand, by offering a 16-pack of Dream Water Snoozeberry Sleep Shots.
The first product airing took place on May 31. Following the broadcast, the product became available for purchase on QVC’s website.