Incanthera PLC (AQSE:INC) has secured a partnership with a direct-to-consumer marketing agency to launch its Skin + CELL skincare line, a move that will see the agency take full control of the brand’s promotional rollout and online sales campaign.
The London-listed company, which develops dermatology and cancer-related technologies, said the agency would manage everything from digital advertising and influencer marketing to the design and operation of a new e-commerce website.
The campaign will focus on selling Skin + CELL products, which include treatments for the face, body and hands, directly to buyers via the web.
Rather than paying an upfront fee, Incanthera will reward the agency based on sales performance. The company itself will cover direct launch expenses, including payments to influencers and ambassadors, as well as logistics.
Incanthera said it had already produced 100,000 units of the skincare range, all of which are being stored in Switzerland.
Orders will be handled by a third-party logistics provider, which will dispatch products directly to customers once the online platform is live.
The launch is expected in the third quarter of 2025. Incanthera aims to sell the full inventory by the end of its financial year in March 2026.