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The Markets
by Proactive
Proactive UK has moved.
Coverage of London’s small caps continues on proactiveinvestors.com
Go to Proactive UK
The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
Go to Proactive UK
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The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
Go to Proactive UK

Media

Peel Hunt sticks to buy on Future despite cautious outlook and slower ad market

Peel Hunt is keeping its ‘buy’ rating and a 1,310p price target on Future PLC (LSE:FUTR), even after the publisher cut its full-year outlook following a tougher second quarter. The group, best known for titles like PC Gamer and Homes & Gardens, saw organic revenue fall 1% to £378 million in the first half, while adjusted operating profit held steady at £101 million, with margins flat at 27%.

Earnings per share rose 4% to 60p, and net debt dropped slightly to £241 million, with leverage unchanged at 1.1 times. Future also launched a new £55 million share buyback, which Peel Hunt says could add 5-6% to EPS in 2026.

Performance was mixed across segments. Magazines ticked up 1%, eCommerce affiliate revenues climbed 9%, and Go.Compare held relatively steady. However, media revenues dropped 2%, hurt by softer digital advertising, especially in the US. B2B advertising remains weak, down 13%.

Looking ahead, Future expects a small organic revenue decline for the full year but reiterated its 28% EBIT margin target. Peel Hunt sees a 5% downgrade to 2025 earnings forecasts but notes much of the bad news is already priced in, with the stock trading at just 5x 2026 earnings.

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