Nevis Brands (CSE:NEVI, OTCQB:NEVIF) said it has launched its Major shots in Illinois and grown distribution for its Happy Apple hemp-derived THC line in the southeastern US.
In Illinois, Nevis has received full state approvals for its products and packaging and completed its first production run.
Its 100mg 2 oz Major shots are now available in multiple Chicago-area dispensaries in Fruit Punch, Blackberry Lemonade, and Blueberry flavors.
“We’re very pleased to now be on sale in Illinois with Major with a fantastic partner, Drecisco Farms,” Nevis Brands CEO John Kueber said.
“We look forward to Major becoming one of the top selling 100mg beverages in the state and following the success of some of our other recent expansion states.”
The company is also expanding the reach of its Happy Apple brand, having signed an agreement with a major distribution partner in North Carolina.
It is now rolling out the product across bars and specialty beer and wine stores in both North and South Carolina.
Revenue from Happy Apple sales will be recognized in Nevis’ fiscal second quarter.
“It’s an exciting time for Nevis as we grow our Hemp Derived THC business alongside our regulated markets,” Kueber said.
“In having a low dose, 5 mg THC beverage (Happy Apple) being sold in numerous states we are able to grow revenues while maintaining a strong presence in our regulated dispensary markets where we focus on 100 mg Major.”
To support demand, Nevis said it has launched an influencer-led digital campaign for Happy Apple, including direct-to-consumer outreach through its website and a new Instagram presence.
“Our initial focus is for Happy Apple to be introduced to traditional retail liquor stores and on premise in various bars and entertainment establishments,” Kueber said.
“As a follow on, we hope to work with various social media influencers and other online platforms to build our eCommerce business where consumers can purchase our products directly online.”