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Coverage of London’s small caps continues on proactiveinvestors.com
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The Markets
by Proactive
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Small-cap coverage continues on .com
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The Markets
by Proactive
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Online business & e-commerce

Google adds ‘Simplify’ tool to iOS app to make dense web content easier to read

If you’ve ever found yourself lost in medical jargon or academic prose while browsing the web, Google’s latest mobile operating system update might be just what you need.

The company, part of Alphabet Inc (NASDAQ:GOOG), is rolling out a new AI-powered “Simplify” feature for its iOS app that rewrites complex or technical text into more digestible language without leaving the page, according to the tech press.

Powered by Google’s Gemini model and developed in collaboration with its research division, the tool refines text by paraphrasing it clearly while preserving essential meaning.

Users can access the feature by selecting a block of text on any web page in the Google app and tapping the “Simplify” icon that appears. A simplified version of the selected content then appears in place.

Google says early testing showed that readers better understood and retained information using the tool.

The move also reflects Google's effort to keep users engaged within its own ecosystem rather than turning to outside AI tools for help navigating dense content online. The feature begins rolling out this week.

Investors murmured a collective 'meh', with the stock static at $165.85.

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