Sony said it has made the "tough" decision to hike the price of its PlayStation 5 console 25% in the wake of the high US tariffs on China, where much of the device's manufacturing is undertaken.
The Japanese company announced the price increase for Europe and the UK, with a similar increase expected to be made in North America.
Its Sony Interactive Entertainment arm withheld from blaming tariffs directly, citing "a backdrop of a challenging economic environment, including high inflation and fluctuating exchange rates".
It therefore "made the tough decision to raise the recommended retail price (RRP) of the PlayStation 5 console in select markets in Europe, Middle East and Africa (EMEA), Australia and New Zealand", the company said on its PlayStation blog.
The PS5 will cost €499.99 in Europe, £429.99 in the UK from today, with A$829.95 in Australia and NZ$949.95 in New Zealand. PS5 Pro RRPs remain unchanged.
The majority of PlayStation components are manufactured in China, where US President Trump has imposed tariffs of up to 140%.
Sony set up a joint-venture manufacturing plant in Shanghai with a local partner in 2014, though much of final assembly is completed in Japan.
Nintendo Switch consoles are predominantly made in China by contract manufacturers, with some production shifted to Vietnam, which President Trump has also targeted with high tariffs.