Moonpig Group PLC (LSE:MOON) shares bucked the wider trend on Thursday, climbing into positive territory after the online greetings card group promised a new £60 million share buyback as it expects underlying earnings to be at the top end of its previous guidance.
Revenue for the year to 30 April 2025 is expected to be between £350 million and £353 million, with adjusted EBITDA margin is set to be at the top end of its 25% to 27% guidance, leading to double-digit percentage growth in adjusted earnings per share.
It said revenue growth was driven by rising customer numbers, higher order frequency and average order value.
CEO Nickyl Raithatha said the strong performance reflects the "power of the Moonpig brand", along with its customer proposition and sustained investments in technology and data.
"By using technology, data and AI, we help our customers express themselves and connect with their loved ones, deepening engagement and strengthening loyalty," he said.
Looking ahead, he said Moonpig remains "well positioned to benefit from the long-term structural shift to online and to deliver mid-teens percentage growth in adjusted earnings per share over the medium-term".
A £25 million share buyback programme is on track to complete before year-end and the board plans to begin a £60 million buyback in the next financial year.
While other shares were sent roiling by the US tariff announcement, Moonpig's climbed 1% to 223p.