Nextech3D.AI (CSE:NTAR, OTCQX:NEXCF) has launched a new feature within its Ecommerce AI Studio, introducing AI-generated lifelike human models for product photography and videos.
The platform enables online retailers to create photorealistic images of products, such as apparel, accessories, and furniture, without the need for traditional photoshoots.
The proprietary AI technology automates the process of generating human models in lifestyle images and videos, aiming to reduce production costs and streamline content creation.
The platform’s features include AI-rendered images of apparel on virtual models, realistic product visualizations in lifestyle settings, and automated generation of product videos.
The AI accounts for factors such as lighting, texture, and perspective, replicating the quality of traditional photography at a fraction of the time and cost.
"Our new AI technology offers a streamlined method for producing super realistic human photos or virtual 'try-on' technology for ecommerce which is considered by many to be the holy grail in Ecommerce," Nextech CEO Evan Gappelberg said.
"This AI release is years in the making and supports a broader trend in retail toward automation and AI-assisted content creation."
AI advancements
Katyani Singh, ToggleStudios’ Head of AI, emphasized the team’s focus on integrating AI into all visual and conversational parts of the Ecommerce experience.
"The goal is to help brands produce effective content efficiently, regardless of their size,” Singh said.
This development follows Nextech’s previous AI advancements, including 3D model creation for Amazon and an AI-powered chat agent.
Nextech continues to expand its AI-driven solutions with offerings such as AI-generated 3D product models, voice AI agents for customer support, and internal AI tools for backend operations. Future updates will include AI-generated videos and influencer-style content, the company said.