Amazon.com Inc (NASDAQ:AMZN) is currently testing an AI-powered shopping assistant, known as Interests AI, which proactively identifies products based on user input.
Using large language models, Interests translates everyday language into detailed product queries, providing personalized recommendations and notifications.
“With Interests, you can create personalized shopping prompts tailored to your interests, price limits, and preferences, from mainstream to niche, using everyday language,” Amazon said in a blog post.
“Once you've created your prompt, Interests will do the work for you, continuously scanning Amazon’s store and proactively notifying you about newly available and relevant products, restocks, and deals that align with your interests.”
The feature is currently available to a subset of US customers in Amazon’s US app and mobile website.
The company will roll out the feature to the rest of its US customers “in the coming months,” the company said on Wednesday.