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The Markets
by Proactive
Proactive UK has moved.
Coverage of London’s small caps continues on proactiveinvestors.com
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The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
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The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
Go to Proactive UK

Manufacturing & engineering

Tesla sales fall in Europe as trade-ins reach record high in US

Tesla Inc (NASDAQ:TSLA) sales in Europe have declined significantly amid increased competition and political backlash against its CEO Elon Musk, which has resulted in public protests, vandalism incidents, and calls for boycotts against the company.

The electric vehicle maker reported a 42% drop in European sales for the first two months of 2025 compared to the same period last year.

It sold just under 27,000 cars, down from 46,000 for the comparable period in 2024.

Its market share in Europe fell to 1.8% in February 2025, down from 2.8% in February 2024.

This comes as overall EV sales in Europe increased by 28.4% year-over-year to 255,000 units for January and February.

Meanwhile, over in the United States, Tesla trade-ins reached a record high in March, accounting for 1.4% of all vehicles traded in.

This marks a nearly 300% increase from the same period last year when only 0.4% of trade-ins were Teslas.

The trade-ins are not being used to purchase new Tesla vehicles, meaning customers are switching to other car brands.

Tesla shares are down more than 30% in the year to-date as it navigates its numerous challenges.

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