4GLOBAL PLC (AIM:4GBL) CEO Eloy Mazon talked with Proactive's Stephen Gunnion about the company’s continued expansion into North America and the launch of its new data intelligence platform, Insight.OS. Mazon explained that 4GLOBAL has built one of the world’s largest sports participation datasets, helping businesses gain insights into customer behaviour, operations, and investments.
With Insight.OS, 4GLOBAL enhances data accessibility for clients. The platform offers three key benefits: improved data processing, flexibility in data visualisation across platforms, and AI-readiness. “It takes us into an AI-ready world where people will be able to access our data to power these new AI agents,” Mazon said.
Additionally, Mazon discussed 4GSportsPulse, an expansion targeting sports brands and retailers. The platform helps businesses understand customer footfall and tailor their offerings. The North American market is a key focus for 4GLOBAL, and Mazon emphasized the company’s ongoing growth strategy.
Looking ahead, 4GLOBAL will issue a trading update post-year-end on March 31st and remains focused on innovation, customer retention, and market expansion.
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