Abacus Life Inc (NASDAQ:ABL) announced on Tuesday that it has rebranded as Abacus Global Management, a move aimed at reflecting its broadened global presence and diversified financial services portfolio.
The alternative asset manager said the rebrand underscores its strategic focus on technology-driven financial solutions, spanning life insurance assets, wealth management, and institutional investment services.
“Our evolution to Abacus Global Management represents a significant milestone in our company’s journey, to revolutionize financial services through expert asset management leveraging advanced technology,” CEO Jay Jackson said in a statement.
The company’s business now operates through four distinct but complementary divisions. Abacus Life Solutions focuses on the secondary market for life insurance, having purchased over $10 billion in policies since 2004 while serving both individual and institutional clients. Abacus Asset Group specializes in longevity-based investments and alternative asset strategies tailored for institutional investors and select private clients. ABL Wealth integrates proprietary analytics to develop personalized financial plans based on longevity and health metrics. ABL Tech develops technology solutions for real-time mortality verification, pension fund management, and services related to the secondary life insurance market.
The company emphasized that the rebrand will not impact existing client relationships or agreements, with all current services continuing uninterrupted. It also hinted at enhanced offerings in the future as it deepens its focus on technology and analytics in financial services.