UK retail sales growth slowed last month as consumers prioritised saving, travel and experiences.
Total sales rose 1.1% year on year in February, according to a survey by the British Retail Consortium and KPMG, down from 2.6% growth in January and lagging the three-month average of 2.4%.
Food sales increased 2.3%, in line with the recent trend. Non-food sales were flat, with a slowdown from the three-month average growth of 2.5%.
Helen Dickinson, chief executive of the BRC, said: "While sales growth across non-food categories was generally muted, it was propped up by online purchases, particularly in computing and electronics.
"Jewellery, watches and fragrance sold well thanks to Valentine’s Day, reversing declines seen last year, and furniture also returned to growth.
"Fashion performed poorly due to the gloomy weather throughout the month, but retailers are hopeful the early March sunshine kickstarts spending on spring and summer wardrobes.”
Linda Ellett, KPMG's UK head of consumer, retail & leisure, said: "Consumers remain cautious with their spending and many are continuing to prioritise saving, travel and experiences.
"Nervousness about the economy is deferring other big ticket purchasing, but occasions and offers are still tempting shoppers into some impulsive spending."