Delivra Health Brands Inc. (TSX-V:DHB) CEO Gord Davey talked with Proactive about the company’s strong Q2 performance, showing a 34% increase in sales.
Davey attributed this growth to the successful execution of Delivra’s strategic plans, including a significant investment in marketing and communications over the past year.
Proactive: Welcome back inside our Proactive newsroom. Joining me now is Gord Davey, CEO of Delivra Health Brands. Gord, great to see you again. How are you?
Gord Davey: I'm doing great. How are you doing?
I'm doing very well, thanks. The company is out with news—your Q2 market numbers are out, showing a 34% increase in sales this quarter. That’s quite a testament to what you’ve been working on over the last year. Would you agree?
Absolutely. It’s certainly a testament to the execution of our strategic plans. We’re seeing a nice increase in revenue as a result.
Tell us more about this plan. A lot of it seems to be about communications and getting the word out. It’s clearly been very effective.
It has. We've really invested in a marketing and communications program over the last 6 to 12 months, and it’s resonating with our consumers. We're gaining traction in the marketplace, and our presentations to larger customers—whether it’s club, drug, or grocery—are showing the impact of our communication package.
You’ve also invested in personnel, right?
Exactly. When executing such a strategic plan, you need a strong team. We’ve added great people in innovation, marketing, sales, and e-commerce. As we continue to grow, we're investing in a very strategic team.
You mentioned international growth. Are you seeing an impact on your financials from markets outside North America?
We sure are. We have clear plans to grow channels in North America, particularly through club, drug, and grocery. But we’re also seeing strong momentum internationally. As we grow, we'll continue to add more products to that area, further gaining momentum.
What’s the key message to investors right now?
The message is clear: Delivra Health is on solid footing. We've built a sustainable foundation and are now in full accelerated growth mode. We're committed to fiscal responsibility while maintaining our growth trajectory. There’s a lot more to come for Delivra Health, particularly with Dream Water, LivRelief, and LivRelief Infuse. We’re in a really good spot as a company.
Quotes have been lightly edited for clarity and style