Moca Network, a flagship project of Animoca Brands Corporation Ltd focused on developing chain-agnostic digital identity infrastructure, has partnered with SK Planet, one of South Korea’s largest information and communications technology platforms, to launch OKI Club.
This premium membership program integrates Web3 technology into SK Planet’s OK Cashbag app, the country’s largest integrated rewards service.
OKI Club is powered by Moca Network’s AIR Kit SDK (software development kit), allowing retail users to seamlessly access Web3 services within a traditional Web2 application.
This integration introduces blockchain functionality and interoperable digital identity to one of South Korea’s most widely used consumer platforms.
SK Planet users can now join OKI Club and earn rewards by registering an AIR account within the OK Cashbag app.
This marks the first large-scale enterprise deployment of AIR Kit, which offers a unified global account, identity and reputation layer.
By enabling users to accumulate, own and utilise their assets across multiple ecosystems through a single login, OKI Club provides a streamlined entry point for South Korean retail consumers into Web3.
"The launch of OKI Club is a major milestone for Moca Network's AIR Kit, marking its integration into one of the leading Web2 consumer platforms in Asia and bringing global account and interoperable digital identity to a broad retail audience," Moca Network project lead Kenneth Shek said.
"This partnership blurs the line between Web2 and Web3 by having AIR Kit natively integrated with the consumer app with millions of users and its existing internet services, and we are excited to expand together with SK Planet's consumer ecosystem.”
Very rewarding
OK Cashbag users who sign up for an AIR account can earn rewards, including OCB Points and MOCA Coin, while accruing identity and reputation data within their AIR accounts. This unlocks additional in-app benefits within OK Cashbag and cross-ecosystem rewards across the broader Moca Network.
Ahead of its launch, OKI Club secured more than 600,000 pre-registrations from unique, KYC-verified OK Cashbag users, underscoring strong demand for blockchain-integrated consumer applications in South Korea.
With access to SK Planet’s 28 million KYC-verified users, OKI Club is set to accelerate Web3 adoption on one of the country’s most popular consumer platforms.
The partnership is expected to drive MOCA Coin adoption and expand its utility across gaming, intellectual property (IP), sports and entertainment, as SK Planet leverages Web3 to enhance consumer engagement strategies.
SK Planet CBO Kyosu Kim said: "OKI Club is a free membership service designed to maximise customer benefits across everyday lifestyle brands. Through strategic partnerships with Web3 companies like Moca Network, we will continue to discover new benefits and develop innovative programs, ensuring OKI Club becomes the No.1 membership program that satisfies both our partners and customers."
About Moca Network
Moca Network, a flagship project of Animoca Brands, is developing chain-agnostic digital identity infrastructure for the open internet. It provides a universal account that integrates a user’s assets, identity, and reputation across multiple ecosystems.
Powered by MOCA Coin, the network facilitates data generation, storage, verification, and governance through decentralised autonomous organisation (DAO) mechanisms. MOCA Coin serves as the utility token for users, AI agents, and governance and is issued by the MOCA Foundation.
Moca Network’s core product, AIR Kit, enables Web2 and Web3 projects to create universal embedded accounts. This allows users to own and utilise digital assets, identity and reputation data while accessing decentralised finance (DeFi) and consumer services from Moca Network’s partners.
AIR Kit helps applications with large user bases build native ecosystems with embedded blockchain functionality, ensuring seamless interoperability across any chain that adopts the solution.
About SK Planet
SK Planet is a leading data and technology company in South Korea, operating the country’s largest integrated rewards service, OK Cashbag, and the Web3 wallet UPTN Station. The company focuses on integrating advanced technology with user-centric services.