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The Markets
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Leisure, gaming and gambling

On the Beach backs guidance as holiday demand 'bucks' wider trends

On the Beach Group PLC has doubled down on guidance as demand for holidays continues to “buck wider UK consumer trends”.

Adjusted pre-tax profit remained on course to match company-compiled consensus estimates for £38.2 million, the group said ahead of its annual meeting on Tuesday.

Total transaction value had grown by 10% year on year in the period between October 1 and February 25, it added, aided by an 18% jump in winter bookings.

Forward bookings meant total transaction value was on course to climb 17% between March and June, leaving summer 2025 set to be “significantly ahead” of last year.

“On the Beach's enhanced strategy, coupled with its asset-light, low fixed-cost operating model with no committed inventory to fill, naturally mitigates the wider inflationary macro pressures experienced,” the company said.

Chief executive Shaun Morton added demand for city breaks, particularly to Amsterdam, Paris and Krakow, had been strong, as marketing boosted bookings to the Republic of Ireland.

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