As the 59th Super Bowl approaches, fans eagerly anticipate not just the game itself or even Kendrick Lamar’s halftime performance, but the potential impact on their stock market portfolios.
A Philadelphia Eagles win this Sunday would bode well for the stock market, while a Kansas City Chiefs win might suggest a downturn, according to a theory known as The Super Bowl Indicator.
Introduced by New York Times sportswriter Leonard Koppett in the 1970s, the Super Bowl Indicator suggests that a win by a team from the National Football Conference (NFC) boosts the stock market, while a win from an American Football Conference Team (AFC) signals a potential decline.
It has been correct approximately 72% of the time.
However, the reliability of the indicator has been challenged in recent years.
The stock market was in bull territory following last year's Super Bowl, despite the Super Bowl Indicator suggesting otherwise. The S&P 500 gained 24.2% even though the Kansas City Chiefs, an AFC team, defeated the Eagles to win the championship.
From 2004 to 2023, the indicator was correct only six times out of 20. Since 2016, it has been wrong seven out of eight times.
Currently, the Chiefs are slightly favored to win the Super Bowl. This would mark a third consecutive victory for the team.
The Eagles and the Chiefs will face off on Sunday at Caesars Superdome in New Orleans. Kickoff is scheduled for 6:30pm ET.