Bit Digital Inc (NASDAQ:BTBT) announced that it has rebranded its high-performance computing (HPC) business, including its GPU cloud business, HPC data center business and Enovum Data Centers, as WhiteFiber.
CEO Sam Tabar said the rebrand establishes a “distinct identity” for the company’s HPC business.
“WhiteFiber represents the convergence of cutting-edge technology and seamless connectivity, underscoring our commitment to delivering vertically integrated HPC solutions,” Tabar said.
“By combining data center colocation with GPU cloud services, we provide the high-performance infrastructure required for the most demanding AI workloads.”
Tabar added that the WhiteFiber business is currently servicing more than 20 customers, up from a single client at the start of 2024.
“With this rebrand, we signal to our customers, partners, and investors that we are focused on building a platform of unmatched reliability, efficiency, and innovation,” the CEO said.
“We look forward to expanding both our customer base and existing partnerships through industry-leading performance and reliability."
The company said its Bitcoin mining and ETH staking businesses will continue to operate under the Bit Digital brand.