ONAR (OTCQB:RELT) has announced the launch of ONAR Labs, a dedicated technology incubator aimed at creating and commercializing innovative marketing solutions.
As part of this initiative, ONAR unveiled ONAR Labs’ first product Cortex, an AI-powered marketing intelligence platform developed by the company’s Storia agency.
Cortex's capabilities include real-time performance analytics, AI-driven forecasting, intelligent attribution modeling, and seamless integration with major marketing platforms to optimize campaign strategies and enhance decision-making, the company highlighted.
ONAR said Cortex has already been instrumental in the success of its agency network and is now available to businesses through a subscription model tailored to various needs and sizes.
"Cortex represents years of development and refinement across our agency portfolio," ONAR CEO Claude Zdanow said in a statement.
"What began as an internal tool that drove exceptional results for our clients is now evolving into a commercial platform that will help enterprises remove marketing uncertainty and drive measurable growth through AI-powered intelligence."
The CEO continued: "By commercializing our proprietary technology, we're not only creating a new revenue stream but also helping businesses of all sizes access enterprise-grade marketing intelligence tools that have been proven across our network."
Chris Becker, ONAR president, added that having deployed Cortex across its client portfolio, the company has seen firsthand how AI-driven intelligence can boost campaign performance.
"AI and machine learning is allowing us to unify data, predict trends, and automate insights at scale. It has been a game-changer for our team and clients,” Becker said.