4GLOBAL PLC (AIM:4GBL) has launched a new venture, 4GSportsPulse, which is a new data-driven solution designed for sports and related brands.
It aims to provide advanced analytics plus strategic consulting to help brands optimise campaigns, uncover growth opportunities, and increase sales while promoting sports participation.
"To date, we have largely focused on leveraging our data to help organisations create and optimise sports and fitness spaces,” 4Global chief executive Eloy Mazon said in a statement.
“With 4GSportsPulse, we are extending our focus to the equipment, apparel, and other essentials that enable participation, helping brands better understand, target and capitalise on market opportunities.”
4GSportsPulse utilizes 4GLOBAL's database, which comprises over four billion data points, providing a competitive edge in delivering actionable insights, the company highlighted.
The venture will be led by Alasdair Lloyd-Jones who joined 4GLOBAL last year as senior vice president and brought with him more than 30 years of experience working with major brands like Nike, Adidas, and Unilever.
It allows brands to make informed decisions, including the identification of optimal locations for new retail store openings, based on activity preferences and local demographics.
"With the vast range of applications for our data and insights, expanding our addressable market and diversifying our customer base in this way makes good strategic sense,” Mazon added.
“It complements our existing business, not only by introducing an exciting new revenue stream and elevating our profile but also by enabling us to deliver even greater value to our existing customers through partnering with them to execute the actionable insights we provide.
The 4Global CEO added: “We continue to build strong momentum in North America, and the launch of 4GSportsPulse marks a significant step forward in expanding our footprint and presence in the region.
“The opportunities for 4GLOBAL in this market were already considerable, but with 4GSportsPulse now part of our offering, they have become even greater."