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The Markets
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The Markets
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Fashion & brands

Card Factory surges as investors greet solid Christmas trading

Card Factory Plc (LSE:CARD) jumped almost 8% on Tuesday after gracing investors with news of a “successful” Christmas and market outperformance over the year so far.

Revenue was up 6.3% at £506.6 million over the 11 months to the end of 2024, Card Factory reported on Tuesday, aided by growth of 4.7% in November and December.

Card Factory said it continued “to outperform a challenging non-food retail market” as a result and that full-year adjusted profit should meet consensus for roughly £66 million.

“We are pleased to have delivered another successful Christmas trading period,” chief executive Darcy Willson-Rymer said.

“Expanded ranges and our compelling gift and celebration essentials offer increased basket values during the period, whilst we also saw a resilient performance in seasonal cards.”

Card Factory also guided for a “mid-to-high single-digit percentage increase in adjusted profit before tax” over the year ahead, despite growing Budget-related costs.

Higher national living wage and employer national insurance contributions were set to lift costs by around £14 million in 2026, which Card Factory said would be partially offset through pricing.

Shares climbed 7.8% to 97.8p on Tuesday.

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