Nevis Brands (CSE:NEVI, OTCQB:PSCBF) earlier this week provided insights into its cannabis beverage brand, Major, during an interview with Proactive.
The company shared updates on its expansion strategy, emphasizing a licensing model that enables swift market entry and royalty collection.
John Kueber, CEO of Nevis Brands (CSE:NEVI, OTCQB:PSCBF), said the two-ounce THC shots are gaining significant traction. “We’ve found a great partner, Stash House,” he said, highlighting their role in launching the products in New Jersey and Oklahoma within two months of agreement.
Missouri, another key state, is now among the company’s top performers.
Kueber projected revenue contributions from these new states starting in Q1 2025. However, he noted that more substantial revenue growth is typically seen six months after entry.
The company also reported a strong Q4 2024, driven by consumer preference for cannabis over alcohol during the holiday season.
While federal legalization remains unlikely in the near term, Kueber pointed to the growing significance of hemp-derived Delta-9 THC products, which have allowed the company to enter twenty states outside the regulated cannabis market. He suggested these products might pave the way for regulatory changes over time.