Unity Software Inc (NYSE:U) shares surged more than 15% following a social media post from meme stock trader Keith Gill, known online as Roaring Kitty.
Gill, who notably spurred on the GameStop rally of 2021, posted a short clip of the musician Rick James who has a song called “Unity” on X.
Some investors have taken the post as encouragement to purchase shares of the video game technology firm, which lost about 40% in 2024.
Its key rival AppLovin, on the other hand, surged more than 735% over the same period.
— Roaring Kitty (@TheRoaringKitty) January 2, 2025
Also boosting Unity was the trade of a block of 1.32 million shares at a market value of $29.7 million earlier this week.
Shares of Unity were up 15.3% at $25.90 shortly after US markets opened on Thursday.