Bitcoin has broken through the symbolic US$100,000 barrier for the first time.
Crypto fans partied as the landmark number approached with impromptu celebrations breaking out in the real and digital worlds.
Media sites showed videos of people crowding around to watch the price move closer and closer to US$100,000.
Bitcoin has been on a tear ever since crypto-friendly Donald Trump won the US Presidential election, but the final push came from his nomination of Paul Atkins as the new Securities and Exchange Commission (SEC) commissioner.
Atkins is regarded as far more sympathetic to crypto than Gary Gensler, the current head of the SEC.
Overall, the bitcoin market is now estimated to be worth $3.3tn, according to analysis firm Coin Market Cap based on the latest price and is up 40% since Trump was elected.
Its value has doubled since the start of the year following the US approval of ETFs that allow people indirectly to invest in the digital currency.