The Coca-Cola Company (NYSE:KO) has scaled back its previously set targets for reducing single-use plastic.
Indirectly announcing the scrapped targets in a press release, Coca-Cola said is focusing on using 35% to 40% recycled materials in its packaging and improving collection infrastructure to recover 70% to 75% of its introduced packaging annually.
The soft drinks giant said it is “extending the timeframe” to achieve these commitments through to 2035.
Coca-Cola added that it is “focused on ensuring that its primary packaging is recyclable”.
Currently, 95% of packaging is recyclable and the group is “working to resolve the remaining packages” without giving a specific target date.
Coca-Cola previously committed to “Making 100% of our packaging recyclable globally by 2025—and using at least 50% recycled material in our packaging by 2030”.
These scrubbed targets still appeared in Google Search’s un-updated snippet at the time of writing.
Bea Perez, Coca-Cola’s chief sustainability officer, said: “We remain committed to building long-term business resilience and earning our social license to operate through our evolved voluntary environmental goals.
“These challenges are complex and require us to drive more effective and efficient resource allocation and work collaboratively with partners to deliver lasting positive impact."