Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) has provided a corporate update on its Viral Loops subsidiary, highlighting significant achievements in 2024.
Viral Loops is a platform for creating and managing referral and word-of-mouth marketing programs, enabling businesses to design customizable campaigns that drive customer acquisition, loyalty, and engagement through incentivized referrals.
Wishpond reported that Viral Loops engaged over 3 million participants this year and generated over 1 million referrals in the year to date.
The platform has also seen over 40% growth in Customer Lifetime Value and over 25% growth in average revenue per account year-over-year.
In 2024, Viral Loops launched nearly 7,000 campaigns, contributing to lifetime totals of over 130,000 campaigns, 57 million participants, and 29 million referrals.
"It's incredibly encouraging to see such tremendous year-over-year growth with the Viral Loops Platform, a clear testament to the platform's innovative approach to referral marketing, which continues to resonate with businesses across industries,” Wishpond CEO Ali Tajskandar said in a statement.
“This milestone reflects not only the strength of Viral Loops but also the growing demand for its cutting-edge solutions.”
Tajskandar noted increased adoption among Web3 companies and campaigns across businesses of various sizes and industries as particularly exciting.
“At Wishpond, we remain deeply committed to continuous innovation, ensuring our products not only meet but exceed the evolving needs of our clients,” the CEO said.
“The new integrations and features introduced to the Viral Loops Platform this year have significantly enhanced its functionality, enabling businesses to create more impactful campaigns. These achievements reinforce our dedication to helping businesses unlock the full potential of referral marketing as a driver of long-term growth and success."