ONAR (OTCQB:RELT) has announced the acquisition of healthcare marketing business VMed and its rebrand to Of Kos.
The acquisition, initiated in March 2023, reflects ONAR (OTCQB:RELT)’s strategic push to establish a strong presence in the healthcare sector, ONAR (OTCQB:RELT) said in a statement.
Of Kos focuses on improving patient engagement and streamlining marketing strategies for healthcare professionals, particularly in medical laboratories and genetic testing.
The agency will operate within ONAR (OTCQB:RELT)’s growing portfolio, enhancing its specialization in emerging markets.
The company said the rebrand to Of Kos, named after Hippocrates of Kos, symbolizes its commitment to modernizing healthcare practices with innovative marketing solutions.
“Of Kos not only represents a fresh, cutting-edge identity but also underscores our dedication to providing innovative solutions that bridge the gap between healthcare organizations and their patients,” ONAR (OTCQB:RELT) CEO Claude Zdanow said.
“We believe this new brand will better resonate with our clients and partners, showcasing our forward-thinking approach and our vision for the future of healthcare marketing."
Chris Becker, ONAR president, added that the move aligns with the company’s strategy of targeting high-growth niche markets.
“With their expertise and connections in the healthcare field, we're confident in our ability to deliver disruptive solutions and create long-term value for not only our clients and shareholders, but for doctors and patients too,” Becker said.