BioHarvest Sciences Inc. (CSE:BHSC, OTC:CNVCF) has expanded its product offerings with the launch of VINIA SuperFood Functional Teas, marking a strategic move into the $3.3 billion North American functional tea market.
The new line features four premium blends: Black Tea, Green Tea, Matcha Green Tea, and Cranberry Hibiscus Herbal Tea, each infused with piceid resveratrol, the active ingredient from the company’s clinically validated VINIA supplements.
These teas deliver the same circulatory health benefits as the VINIA supplements, which improve blood flow, physical energy, and mental alertness, the company said.
BioHarvest's VINIA teas have been shown to outperform leading brands in third-party taste tests, offering superior taste, science, and efficacy.
The launch follows the success of VINIA supplements and VINIA SuperFood Coffee, further establishing the company’s "VINIA Inside" strategy.
"We believe this new VINIA Superfood Functional Tea line will be a disruptor in the $3.3 billion functional tea market in North America, bringing unique benefits to the category with a product that is simply superior from a taste, science and efficacy perspective,” BioHarvest CEO Ilan Sobel commented.
“From a financial perspective, the 'VINIA Inside' strategy has been designed to capture more gross profit dollars per unit while addressing a highly incremental, younger consumer base."
The VINIA-infused teas will be available through major distribution channels starting December 7, following an exclusive VIP launch for existing VINIA subscribers.